How can I market my software development business?

I have recently started a small software development company. How do I go about getting more projects? All ideas and answers are most welcome!

Thanks in advance.
Thanks. Just to clarify, we dont develop products but offer software development services for other companies, mostly small businesses. Any ideas on how we can market our services to target customers will be most helpful. Who should we contact? Who can we partner with? How can we get help on the sales front (on a commission basis). Are there existing forums or avenues for these? In short how can we get more clients and projects?